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A Model of Strategy Mix for Planned Social Change

By University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

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Book Id: WPLBN0003109946
Format Type: PDF eBook :
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Reproduction Date: 2011

Title: A Model of Strategy Mix for Planned Social Change  
Author: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Volume: Volume: BEBR No. 526
Language: English
Subject: Social change, Social change
Collections: American Libraries Collection
Historic
Publication Date:
1978
Publisher: Urbana, Ill.: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Citation

APA MLA Chicago

Illinois At Urbana-Champaign. College Of Commerce And Business Administratio, U. O. (1978). A Model of Strategy Mix for Planned Social Change. Retrieved from http://ebooklibrary.org/


Description
Description: "The model suggests utilization of a combination of reinforcement, inducement, rationalization and confrontation strategies depending on the population distribution among the four cells of the attitude-behavior discrepancy matrix. A two group discriminant analysis is proposed as a way to quantify attitudes and estimate population proportions."

Excerpt
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